From a humble wooden cart in Vietnam (2017) to franchise territories across India today — HappiTea is the beverage opportunity Gen-Z has been waiting for.
B'lao Tea Farm sourcing · authentic phin-filter Vietnamese coffee · recipes carried straight from Phúc Tea's Vietnam stores to your city.
Boba, matcha, cheese foam, Vietnamese coffee — Instagrammable, repeatable, premium. Vibrant Gen-Z-friendly spaces in every city we open.
High-yield FOFO franchise crafted for Indian entrepreneurs. Kiosk · Store · Area Developer. 12–14 month payback · ~100% Annual ROI projection.
From signature milk teas to refreshing tropical fruit blends. Default 100% vegetarian with Jain + vegan options · select outlets carry curated non-veg additions · FSSAI certified across every store.
From Hồ Chí Minh City to Manila to Hyderabad — HappiTea is one of South-East Asia's most-loved beverage chains. India is the next big chapter.
8+ years of F&B excellence · 12–14 month payback · ~100% Annual ROI projection · 200–500 sq ft footprint
In 2017, three Co-Founders started Phúc Tea with one wooden cart in Vietnam and an obsession with quality. Eight years and 160+ stores later, the world calls us HappiTea — and we're bringing authentic Vietnamese tea + coffee craft to India.
We don't sell beverages. We sell a moment of happiness — Instagrammable, repeatable, premium. Our Indian outlets in Hyderabad and Pune are already serving thousands of cups a week.
Discover our journey
SR Nagar · Hyderabad
B'lao Tea Farm leaves from the Vietnamese highlands · phin-filter Vietnamese coffee · recipes carried straight from Phúc Tea's own stores.
Engineered for virality. Instagrammable drinks, vibrant Gen-Z-friendly spaces, hyper-local social campaigns — every store earns its own feed.
Low capex from ₹16L · 45% gross margins · 12–14 month payback · ~100% annual ROI projection. Built for franchisee profitability first.
Six product pillars. Premium Vietnamese sourcing. Built for repeat ordering, social-feed appeal and Gen-Z loyalty.
Happi Collection — Taro, Matcha, Chocolate, Oolong, Boba. The category that built our brand and still drives 60%+ of every outlet's revenue. Regulars come back 4–6× a week.
Ignite Creativity series — authentic Vietnamese filter brewing, condensed milk, bold flavour. Phin-brewed, the way Hồ Chí Minh sips it.
Hibiscus, Mulberry, Peach, Orange, Lychee — fresh-fruit-led teas. The Instagram favourite of every Indian summer.
Heritage beverages — recipes carried straight from Phúc Tea's Vietnam stores. The taste tourists fly home to find.
Silky cheese foam crowning chilled tea — that pull-the-cup-back-and-reveal moment lighting up every social feed.
Premium tea + agricultural products straight from our heritage B'lao farm in Việt Nam — the non-replicable moat of every cup we serve. Single-estate provenance, traceable back to the slope it was grown on.
Three Indian outlets already open and serving. More across 27 territories now opening for franchise.
Premium high-street outlet
Premium catchment
IT-corridor flagship
Three franchise paths, all backed by 8-year-proven unit economics from Vietnam's most-loved tea chain.
The questions investors ask us most — answered here so you can decide fast.