Our Story

From a wooden cart
to a global tea movement.

Eight years. 160+ stores. 100M+ cups served. Three countries. Phúc Tea is one of South-East Asia's most loved beverage chains — and the international brand HappiTea is how we're sharing it with the world.

The Vision

Aspire to be the leading milk tea brand from Vietnam to the world.

Every store we open — in Hồ Chí Minh, Manila, Hyderabad — carries the same craft, the same recipes, the same obsession with quality.

Our Mission

To bring happiness and human connection through innovative, quality products and outstanding customer experiences.

India Launch · 2025

The Journey

8 years of brewing happiness.

A wooden cart in 2017 → 160+ stores across Vietnam, Philippines and India today.

2017

31 March — Phúc Tea founded in Vietnam. Humble beginning with a single wooden cart.

2019

Reached 39 stores across Vietnam — first major franchise momentum.

2020

79 stores. Surviving and thriving through the pandemic with a delivery-first pivot.

2021

110th & 111th stores launched the same day in Bình Dương Province — record-breaking.

2022

Joined the GoGlobal Accelerator. International brand HappiTea adopted for cross-border expansion.

2023

Master Franchise signed in the Philippines (Dec). First HappiTea store opened (July).

2025

🇮🇳 India launch — partnered with Francorp India to open franchise territories across 27 metros.

The Team

Built by three Co-Founders and 30+ F&B veterans.

Leadership with the international-franchising credentials to take a Vietnamese brand global.

Co-Founder

👩‍💼

Mrs. Nguyen Phi Van

Chairwoman of VFLN (Vietnam Franchising and Licencing Network). One of Asia's most respected international-franchise experts — author, speaker, mentor to GoGlobal cohorts.

Co-Founder

👨‍💼

Mr. Nguyen Tuan Quynh

Vice Chairman of VFLN. Senior strategist on internationalisation. GoGlobal Accelerator alumnus who shaped Phúc Tea's cross-border playbook.

30+ Strong

👨‍🍳

The Operating Team

Recipe innovators, operations leaders, supply-chain experts. The folks who turn the brand into reality at Vietnam HQ + Philippines + India outlets every single day.

Beyond the Cup

We brew more than tea.

From handing over Happi Houses to families in need, to libraries in highland schools, to forest-plantation drives — sustainability is part of the recipe.

🏠
Happi House Programme Completed homes for under-served families (Happi House No.1 · Oct 2022; No.2 · July 2024)
📚
School Library Donation Built a library at Sa Phin Primary School, Hà Giang highlands.
🌳
Tree Plantation Group plantation drives at Xuân Liên National Forest + individual saplings at every workspace.
🍱
Festive Donations Food + drink drives at special occasions across communities.

Begumpet · Hyderabad