Question 1

What is the minimum investment for a HappiTea franchise?

Accepted Answer

The minimum is ₹16 Lakhs for the Kiosk format (200 sq ft), plus ₹4 Lakhs working capital. Total first-month outlay ~₹20 Lakhs. Franchise fee ₹5 Lakhs is included in the ₹16L.

Question 2

How long is the payback period?

Accepted Answer

Projections from the official Phúc Tea financial model: Kiosk 13.9 months, Store 12.3 months, Area Developer 16.7 months. Brochure summary: ~100% Average Annual ROI · 12–14 month payback. Actual results depend on location, rent, manpower, demand and execution.

Question 3

What is the royalty fee?

Accepted Answer

6% of monthly sales (or a fixed minimum, whichever is higher), payable from month 1. Uniform across Kiosk, Store and Area Developer formats. No separate marketing levy — a 3% marketing fund is built into the unit-economics model.

Question 4

What support does HappiTea provide to franchisees?

Accepted Answer

Six-pillar support included in the ₹5L franchise fee: (1) Store Architecture & Design — turnkey blueprint to opening, (2) Store Launch Plan, (3) Recipes & Menu Innovation, (4) 3-week certified Training (in-India + Vietnam HQ), (5) Systems & IT Tools — branded POS + dashboards, (6) Website & Social Media Support. Plus ongoing audits and refresher training.

Question 5

Which Indian cities have HappiTea franchise territories?

Accepted Answer

27 Area Developer territories total. 8 already sold out (East Delhi+Ghaziabad+Noida; Mumbai BMC Cluster 2; West Hyderabad; Howrah & Rajarhat; Lucknow; Bihar; Rest of Maharashtra; Andhra Pradesh). Available at ₹25 L master fee (Tier-1): South Delhi & Gurugram, Mumbai BMC Cluster 1, Bangalore (3 zones), Central/East/North Hyderabad, Kolkata. Available at ₹30 L (Tier-2): Pune, Chennai (3 zones), Tricity, J&K, Indore, Jaipur, Uttarakhand, Coimbatore, Vizag, Guwahati. Unit franchises (Kiosk/Store) can open anywhere — only AD is territory-exclusive.

Question 6

How does the Area Developer revenue share work?

Accepted Answer

Area Developers receive 40% of every sub-franchisee's franchise fee (₹2L per ₹5L fee) and 40% of monthly royalty income from sub-franchisees. Across a 15-unit rollout (9 Kiosks + 6 Stores) over 4 years, projected Y1-Y4 cumulative EBITDA per territory is ~₹2.9 Crores with a 16.7-month payback.

Question 7

What is the contract term?

Accepted Answer

5 years initial term, renewable on mutually agreed terms. The ₹5L franchise fee is non-refundable. Detailed exit, transfer and renewal clauses are walked through with our Senior Franchise Consultant before signature.

Question 8

Can NRIs invest in HappiTea India?

Accepted Answer

Yes. Common NRI patterns: hire a store manager (Store format with manager-led operation), co-invest with an India-based family member, or take a multi-unit Area Developer role with a dedicated city operations team. FEMA + RBI automatic-route FDI applies. NRI structuring handled by our Senior Franchise Management team with Francorp.

Metric	Kiosk	Store	Area Developer
Setup investment	₹16 L	₹21 L	₹41 L total
Working capital	₹4 L	₹6.2 L	—
Area required	200 sq ft	500 sq ft	15-unit rollout
Seating	0 (self-service)	15 covers	—
Staff	2	4	City team
Monthly sales (Y1)	₹5.25 L	₹8.36 L	Y1 ₹1.43 Cr territory
Monthly earning (avg)	₹1.21 L	₹2.11 L	₹2.78 L avg
Annual earning	₹14.6 L	₹25.3 L	₹33.3 L avg
Payback	13.9 mo	12.3 mo	16.7 mo
IRR	130%	162%	—
Royalty	6%	6%	6% (40% AD share)
Contract	5 years	5 years	5 years

Open a HappiTea.
Invest from ₹16 Lakhs.

Pick the format that fits your budget + ambition.

HappiTea Kiosk

HappiTea Store

Area Developer

Numbers don't lie.

Six reasons we're India's smartest beverage bet.

27 territories · 8 already sold-out.

Lock your territory today.